REI Acquisition Campaign — Craig DiPaolo

In 2018, REI planned to open new stores in Chicago, Atlanta and Asheville, NC. At the time, REI had signficantly lower brand awareness in these areas than it did elsewhere in the country. The goal of this large-scale multimedia campaign was to introduce REI to these markets in advance of the store openings.

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Chicago billboard

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Pandora audio ads

Season Launch

evo x Oyuki